Daily Express - June 14th 2000

" Net based Cool Diamonds slash up to 40% off High Street prices.... Prices start from £90, rising to an Elizabeth Taylor sized £500,000 and buyers can use the interactive website to choose the size, grade and design of the diamonds they wish. "

OK! - December 2000

" In the picture, Amanda [Holden] wears a £245,000 bracelet from www.cooldiamonds.com "

Evening Herald - 10th february 2001

" Log on for loving gifts... if it is diamonds you are wanting, then go to the online experts. www.cooldiamodns.com really know their brilliant cuts from their solitaires. A hip'n'funky trinket for your tummy is also on sale. The diamond navel studs help create a truly beautiful belly. "

In Style - October 2000

" A girl is not properly dressedn without a diamond glittering about her person... so why not go one step further with this bellybutton stud from www.cooldiamonds.com? "

Ladies First - June/August 2001

" Dare to bear with a real diamond flashing in your naval... try www.cooldiamonds.com"

Society Magazine - June 2000

" This site offers the opportunity to buy a rock that sparkles and gleams with more style than a disco glitter ball.... the site offers the viewer an extensive collection at a fraction of the High Street price. It also enables you to create a unique design that is not available in any shop. "

Internet Magazine - June 2000

" If you're goinf to do things properly, a rock the size of Gibralter will be required. Cool Diamonds sells a wide range of jewellery at about 40% less than high street prices www.cooldiamonds.com "

The Green - February 2001

"Cool Diamonds is the UK's largest diamond web site offering a wide range of jewellery to suit every budget and taste... Trading solely over the internet allows Cool Diamonds to sell their jewellery at 40% of the usual High Street prices... this means you can buy a better diamond for your money.

Shop @ Home - June 2000

"Cool Diamonds invites you to select your design and stone seperately to get the look you want to suit your pocket. The Clean, user-friendly online diamond guide and large ../../../../jstock/pictures/web aid your choice. A gem of a site! " 

Good Housekeeping - March 2001

" Cool Diamonds sell ready-made diamond jewellery online... design diamond jewellery for a reasonable price. "